“Comeback kid” ad campaign features inspirational patient stories
On Sept. 24, Yale New Haven Health launched a “comeback kid” advertising campaign featuring patients who, with the help of YNHHS’ medical experts, have overcome some of the greatest challenges of their lives. Pictured is Stephen, who is a new, more energetic person after receiving a transcatheter aortic valve replacement performed by interventional cardiologist Edward Tuohy, MD. He is one of many patients featured in Yale New Haven Health’s “comeback kid” advertising campaign. Patients from each YNHHS hospital are featured in TV commercials, radio spots, billboards and print and digital ads. Visit ynhhs.org to view them all.